Hey Dreamer!
I’m Emmy de León Jones

A designer, total wellness queen, and magic believer with huge dreams! I like to think of myself as your personal Fairy Godmother, here to help you achieve a joyful and abundant life on your own terms.

Most days you can find me sipping jalapeño margaritas at Disneyland with my hubby, Keal, and dreaming of ways I can help you find your passion and grow a profitable and authentic business while living out your dreams.

How Did This Become My Life?

I never set out to be an entrepreneur. Once upon a time, I decided to leave my cozy life in México away from my family & friends to move to a new country and pursue a design career in California. You can probably guess what happened next. 

After graduating, the cubbie life often left me feeling underutilized, under-paid, and creatively unfulfilled *cue the tiny violins*. I felt like I was living a monotone life, doing it for the paycheck, and let me tell you, that is no way of living.

Think about it, we live in a world where your job takes up about 80-90% of your life, where weekends are the only time you can be you. Where things like “works well under pressure” is now a job requirement. I often asked myself: Is this all there is? Is this what I am meant to do? My purpose?

So in 2014 I took a leap of faith, quit my job and started freelancing. After that I went down a rabbit hole for four years and came out with a life full of meaning, passion, magic and joy.

From Beach Vibes to
Desert Living

As my business started growing, I knew I needed to make some changes. So along with my hubby Keal and my dog Pancake, we decided to move our life from sunny Los Angeles and opted for desert living in Scottsdale, Arizona, where we could afford to focus and grow our business at our own pace. 

In case you were wondering, my husband Keal is always working behind the scenes of Emmygination and together we run the Design Studio. You can call us Kemy for short! (Keal + Emmy = Kemy!).


Which Brings Me to You!

My purpose is to help you build a life that you truly love while being the best and happiest version of yourself. I’ve made it my mission to do everything in my power to show you how magical you are, help you overcome your fears and make those beautiful dreams of yours come true. 

I created this site to help you find your true purpose, finally define your online business idea, figure out your online skills (even if you think you don’t have any) and take the first steps to living an abundant life. Sound good? Great! 

If you are seriously ready to pursue your dream life but don’t know where to start… don’t worry, I got you! Dive into my library of free resources. In it you’ll find oodles of helpful workbooks to get you started. Because you my friend, are meant to share your gifts with the world!

If I can be that voice in your life that whispers: “you really can do this” while the rest of the world is provoking doubt… then I’ll consider my job well done because guess what, I believe in you. Yes, YOU.