hey, I'm EMMY!
I quit my day job and made the decision to start freelancing. Little did I know, I’d travel down this sometimes-scary, increasingly-wonderful rabbit hole of hustle and growing my business. That investment in myself, and the dream I refused to give up on, led me to land the most ideal clients – like Anthropologie.
Today you can find me encouraging others on their journeys, with a big-time emphasis on wellness. I dove deep and dug deeper so that I’m no longer just surviving, I’m thriving in a life full of joy, meaning, passion, and magic. And I want you to thrive, too.
IN 2014 I TOOK A LEAP OF FAITH
After I graduated from design school, the cubbie life left me feeling undervalued, unfulfilled, and exhausted. I felt like I was living a monotone life, doing it for the paycheck. My “dream job” wasn’t so dreamy after all. I felt isolated, I hardly got out of my sweatpants, and I started to question myself. I often thought: Is this all there is? Is this what I am meant to do? My purpose?
ONCE UPON A TIME...
I truly believe that when kindred spirits come together to celebrate a passion, something very magical and powerful happens. I want to be that voice for you … I want to be the one handing you a cup of coffee (or a margarita — make mine a jalapeño!), telling you how awesome you are and how you can totally achieve your dreams.
DIVE INTO DESIGN SERVICES
CHECK OUT 1:1 DESIGN MENTORSHIPS
LEARN ABOUT FREELANCE DESIGN
started to freelance for family + friends
GOT MY FIRST JOB at an advertising agency in la
I MOVED FROM MÉXICO TO CALIFORNIA
*and started feeling really burnt out and miserable at a desk job...
FILMED MY FIRST NATIONAL COMMERCIAL AT WORK*
CREATED MY FIRST PASSION PROJECT: BEAUTY BAR
MADE $300 DESIGNING FOR MY FIRST REAL CLIENT
STARTED A LIFESTYLE BLOG CALLED HELLODESIGNSUGAR
MADE LESS THAN MY FULL TIME JOB THAT YEAR
Started Kemy Studio with my fiancé*
quit my full time job to focus on freelancing
got engaged TO MY BEST FRIEND!
*Keal + Emmy = Kemy! Together we have perfect Kemystry lol...
ANTHROPOLOGIE FOUND ME ON PINTEREST*
GREW MY biz OUT OF COFFEE SHOPS IN LONDON + paris
SOLD ALL OUR BELONGINGS AND TRAVELED FOR A YEAR!
GOT MARRIED AT DISNEYLAND!
*And hired me with my first ever project!
BOUGHT OUR FIRST HOUSE IN OLD TOWN SCOTTSDALE
OPENED + CLOSED an online store CALLED KEMYSTRY
grew kemy studio + started packaging design
left california + moved to phoenix, arizona*
*We’re still sad about this; L.A. will always be home.♡
ALIGNED WITH MY PURPOSE AND STARTED EMMYGINATION
KEMY STUDIO BROKE UP*
ANTHROPOLOGIE GAVE ME MY FIRST PRODUCT COLLAB!
*We realized we wanted different things business-wise and decided I should venture out into the personal brand world! Hubby still codes all my sites though!
JOINED MY FIRST MASTERMIND + INVESTED IN MY BIZ
APPEARED IN A FABFITFUN BOX WITH ANTHROPOLOGIE
LAUNCHED A PINTEREST COURSE: PINFECTION*
MY INCOME + CLIENTS STARTED GROWING — FAST!
*And only 1 student enrolled during launch...
got pregnant + became a mama ♡
FINALLY HIT SIX FIGURES! (AND IN A PANDEMIC!)
re-branded + re-launched my pinterest coursE*
*40 students + counting enrolled in Pinterest for Designers!
e. All of the above!
d. Gilmore Girls
c. Rapunzel's Tangled Adventure
b. Ducktales (the reboot!)
MY FAVORITE TV SHOW TO BINGE
TALENT I WISH I HAD
c. Churro with an iced coffee.
b. Dole Whip!
a. Mickey shaped pretzel (with cheese dip!).
MY GO-TO DISNEY TREAT
MY NEXT TRAVEL ADVENTURE IS TO
HAPPY HOUR DRINK OF CHOICE
d. Los Angeles, California
c. New York, New York
b. London, United Kingdom
a. Monterrey, México
FAVORITE PLACE I'VE LIVED IN
MY HAPPY PLACE IS
IF I WASN'T A DESIGNER I WOULD BE
Q+ A — TAKE A PEEK INTO
Imagination is this freeing power of unlimited possibilities. In order to change our lives, to kick our fears in the butt and break free of our self-imposed cages, you need to start by imagining a happier life, a life where your dreams can come true. Imagination is the first step to changing your life, to finding your joy. Because when you use your imagination, the world opens up to you and you can start harnessing your magic.
Emmygination | n.
DIG A LITTLE DEEPER!
Let’s get down to business! I’ve created this jam-packed digital library with you in mind, so you can grow your design business with purpose. This hub is intentionally curated with 20+ resources and includes four main categories: entrepreneur, design, wellness + planners!
SHOW ME HOW!
“I’m working with Anthropologie!” These short words changed my life. And I’m sharing my Pinterest-specific strategies that got me there!