I’m Emmy de León Jones

A designer, total wellness queen, entrepreneur and magic believer with huge dreams! I like to think of myself as your personal Fairy Godmother, here to help empower you with the tools and inspiration you need to design a life you love from the inside, out. Most days you can find me sipping jalapeño margaritas at Disneyland with my hubby, Keal, dreaming of ways I can help you find your purpose so that all your wildest dreams come true.

I believe in living a balanced, healthy (and magical!) kind of hustle, one where you can build a business with joy. I created Emmygination to share my ever-evolving journey as I dive deep into living my purpose and pursuing my dreams. This site is fully devoted to designing a mindful life inside and out. An inspiring place where dreaming is highly encouraged.

I’ve made it my mission to inspire you to invest in your wellbeing, help you overcome your fears, change your mindset and empower you to chase those beautiful dreams of yours. Because you my friend, are meant to share your gifts with the world and it all starts with a little bit of imagination.

How Did This
Become My Life?

I never set out to be an entrepreneur. Once upon a time, I left my cozy life in México away from family & friends and moved to California to pursue a career in design. After graduating, the cubbie life left me feeling creatively unfulfilled and under-paid *cue the tiny violins*. I felt like I was living a monotone life, doing it for the paycheck.

Before I knew it, I had fallen into a deep depression, gained a lot of weight from stress-eating and generally hated my life. I often asked myself: Is this all there is? Is this what I am meant to do? My purpose? So in 2014 I took a leap of faith, quit my job and started freelancing. After that I went down a rabbit hole for three years and came out the other side living a mindful life full of meaning, passion, magic and joy.

In Case You Were Wondering,
Here’s a Few of My Favorite Things!

New Here? Check Out Some of My Personal Stories



Live in London for at least a month straight.
Own a condo in my hometown
in México.
Write a New York Times bestselling book!
Purchase a mid-century modern fixer upper in California.
Partner with Disney on a product line.
Speak at a conference to empower women.
Design wellness products for Anthropologie.
Visit all the Disney Parks in the world!