I'm a DESIGNER + creative who believes in MAGIC and living a MINDFULLY balanced life.

hey, I'm EMMY!

I quit my day job and made the decision to start freelancing. Little did I know, I’d travel down this sometimes-scary, increasingly-wonderful rabbit hole of hustle and growing my business. That investment in myself, and the dream I refused to give up on, led me to land the most ideal clients – like Anthropologie.

Today you can find me encouraging others on their journeys, with a big-time emphasis on wellness. I dove deep and dug deeper so that I’m no longer just surviving, I’m thriving in a life full of joy, meaning, passion, and magic. And I want you to thrive, too.

IN 2014 I TOOK A LEAP OF FAITH

After I graduated from design school, the cubbie life left me feeling undervalued, unfulfilled, and exhausted. I felt like I was living a monotone life, doing it for the paycheck. My “dream job” wasn’t so dreamy after all. I felt isolated, I hardly got out of my sweatpants, and I started to question myself. I often thought: Is this all there is? Is this what I am meant to do? My purpose?


I left my cozy life in México away from family & friends and moved to California with a suitcase and a dream.

ONCE UPON A TIME...

I truly believe that when kindred spirits come together to celebrate a passion, something very magical and powerful happens. I want to be that voice for you … I want to be the one handing you a cup of coffee (or a margarita — make mine a jalapeño!), telling you how awesome you are and how you can totally achieve your dreams.

To inspire and empower dreamers, creators, thinkers and doers to design and live out their dreams in the most authentic and joyful way.

PHILOSOPHY

DIVE INTO DESIGN SERVICES

CHECK OUT 1:1 DESIGN MENTORSHIPS

LEARN ABOUT FREELANCE DESIGN

started to freelance for family + friends

GOT MY FIRST JOB at an advertising agency in la

I MOVED FROM MÉXICO TO CALIFORNIA

2012

GRAB SOME
COFFEE!

Let's rewind and take a leisurely stroll down memory lane — how did I get here?

TIMELINE

*and started feeling really burnt out and miserable at a desk job...

FILMED MY FIRST NATIONAL COMMERCIAL AT WORK*

CREATED MY FIRST PASSION PROJECT: BEAUTY BAR

MADE $300 DESIGNING FOR MY FIRST REAL CLIENT

STARTED A LIFESTYLE BLOG CALLED HELLODESIGNSUGAR

2013

Let's rewind and take a leisurely stroll down memory lane — how did I get here?

MADE LESS THAN MY FULL TIME JOB THAT YEAR

Started Kemy Studio with my fiancé*

quit my full time job to focus on freelancing

got engaged TO MY BEST FRIEND!

2014

Let's rewind and take a leisurely stroll down memory lane — how did I get here?

*Keal + Emmy = Kemy! Together we have perfect Kemystry lol...

ANTHROPOLOGIE FOUND ME ON PINTEREST*

GREW MY biz OUT OF COFFEE SHOPS IN LONDON + paris

SOLD ALL OUR BELONGINGS AND TRAVELED FOR A YEAR!

GOT MARRIED AT DISNEYLAND!

2015

Let's rewind and take a leisurely stroll down memory lane — how did I get here?

*And hired me with my first ever project!

BOUGHT OUR FIRST HOUSE IN OLD TOWN SCOTTSDALE

OPENED + CLOSED an online store CALLED KEMYSTRY

grew kemy studio + started packaging design

left california + moved to phoenix, arizona*

2016

Let's rewind and take a leisurely stroll down memory lane — how did I get here?

*We’re still sad about this; L.A. will always be home.♡

ALIGNED WITH MY PURPOSE AND STARTED EMMYGINATION

KEMY STUDIO BROKE UP*

ANTHROPOLOGIE GAVE ME MY FIRST PRODUCT COLLAB!

2017—2018

Let's rewind and take a leisurely stroll down memory lane — how did I get here?

*We realized we wanted different things business-wise and decided I should venture out into the personal brand world! Hubby still codes all my sites though!

JOINED MY FIRST MASTERMIND + INVESTED IN MY BIZ

APPEARED IN A FABFITFUN BOX WITH ANTHROPOLOGIE

LAUNCHED A PINTEREST COURSE: PINFECTION*

MY INCOME + CLIENTS STARTED GROWING — FAST!

2019

Let's rewind and take a leisurely stroll down memory lane — how did I get here?

*And only 1 student enrolled during launch...

got pregnant + became a mama ♡

FINALLY HIT SIX FIGURES! (AND IN A PANDEMIC!)

re-branded + re-launched my pinterest coursE*

2020

*40 students + counting enrolled in Pinterest for Designers!

e. All of the above!

d. Gilmore Girls

c. Rapunzel's Tangled Adventure

b. Ducktales (the reboot!)

a. Friends

09

MY FAVORITE TV SHOW TO BINGE

08

GUILTY PLEASURE

07

TALENT I WISH I HAD

d. Other

c. Churro with an iced coffee.

b. Dole Whip!

a. Mickey shaped pretzel (with cheese dip!).

06

MY GO-TO DISNEY TREAT

05

MY NEXT TRAVEL ADVENTURE IS TO

04

HAPPY HOUR DRINK OF CHOICE

d. Los Angeles, California

c. New York, New York

b. London, United Kingdom

a. Monterrey, México

03

FAVORITE PLACE I'VE LIVED IN

02

MY HAPPY PLACE IS

01

IF I WASN'T A DESIGNER I WOULD BE

A World of Pure Emmygination

Q+ A — TAKE A PEEK INTO

Imagination is this freeing power of unlimited possibilities. In order to change our lives, to kick our fears in the butt and break free of our self-imposed cages, you need to start by imagining a happier life, a life where your dreams can come true. Imagination is the first step to changing your life, to finding your joy. Because when you use your imagination, the world opens up to you and you can start harnessing your magic.

A community dedicated to designing a full life, brimming with wit and magic. 

A place to empower creatives to unlock their potential + create a joy-filled business.

02

01

(em•e•ji•nay•shun)

Emmygination | n.


Ok, But What Does Emmygination Mean?

the power behind imagination

more blog stories!

MY STORIES

DIG A LITTLE DEEPER!

THE FREEBIE
HUB

Let’s get down to business! I’ve created this jam-packed digital library with you in mind, so you can grow your design business with purpose. This hub is intentionally curated with 20+ resources and includes four main categories: entrepreneur, design, wellness + planners!

DESIGNERS

Pull up a chair, grab an iced coffee, and let’s chat! Whether you’ve been a brand for days or in business for years, I’m ready to help you create a brand that serves you well and brings you joy.

Let's Make Magic!

SHOW ME HOW!

“I’m working with Anthropologie!” These short words changed my life. And I’m sharing my Pinterest-specific strategies that got me there!

Experience the magic of success. Your dream? Let’s make it happen!

My #1 Tool for Booking
Dream Clients!

Free MASTERCLASS