Start Here: The Magic Behind Emmygination

Hey there! Welcome! So you wanna know more about this here little corner of the internet huh?! Welp, if you’re a creative who dreams of far off places, daring sword fights, magic spells, a prince in disguise! …or just dream of living a happier and more fulfilling life, you’re in the right place.

Emmygination is a website dedicated to designing a full life with joy, wit and magic. It’s a place to empower creatives with BIG DREAMS to overcome fears, unlock their potential, level-up their magic and live their best life. To all who come to this happy place… welcome!

Ok, But What Does Emmygination Mean?

In case we haven’t been formally introduced… Ahem…. Hey there! My name is Emmy and I am a witty kidult with BIG dreams who loves to nap and go to Disney parks (you can read more on my story here).

I think imagination is the purest most awesome power available to humans. I think in order to escape the mundane world full of limiting beliefs you need some imagination. Thinking outside the box, doing unexpected things, breaking the status quo, basically doing something other than what society says you should do requires imagination. For me, it’s this freeing power of unlimited possibilities. Which is very exciting.

In order to change our lives, to kick our fears in the butt and break free of our self-imposed cages, you need to start by imagining a happier life, a life where your Dreams come true. Imagination is the first step to changing your life, to finding your joy. Because when you use your imagination, the world opens up to you and you can start harnessing your magic.

I wanted this site to be a powerful statement. I wanted this venture of mine to be a constant reminder of what I am doing and why. I imagined a place for myself to be free, a life where I am constantly helping you and bringing a smile to your face. I imagined being financially independent, finding my personal style, sharing my designs, free and happy.

Choosing the name Emmygination (em•e•ji•nay•shun) was my first step towards my Dream, which required imagination, which is the first step to changing your life… you get the idea! Plus coincidentally, imagination pairs awesomely with my name! Emmygine that! Pun Intended 😉

You Are Straight Up Magic My Friend!

We all come from stardust. I mean, how cool is that?! It sounds like a very romanticized concept but its 100% true. Everything comes from this vast abundant Universe and everything is completley and utterly unique. Not one person is the same or has the same talents, likes, passion or magic. Which is why you should share your dreams with the world!

That is what this website is all about. It is a place to inspire and empower dreamers, creators, thinkers and doers to design and live out their dreams in the most authentic and joyful way. It all starts with loving yourself, your messy, beautiful, magical self. Respecting your talents and owning your badassery. It’s about your magic and faith being more powerful than your fear. Because no matter what happens each day, finding the joy and the humor each step of the way is a good way to live.

My Purpose and Magic

I’ve been on a journey of self discovery for a couple of years now and if there is one thing I have learned is that sometimes you need someone to tell you it’s ok and that you are awesome and talented and beautiful (I get it! I also need constant reassurance!).

I want to be that voice for you… I want to be the one handing you a cup of coffee (or margarita, make mine a jalapeño!) and tell you how awesome you are and how you can totally achieve your dreams.

You see, my *magic* is helping. I’m a helper by nature. Since I was a kid I’ve been the first one to jump into action at the sign of trouble, making pro-con lists with a friend who doesn’t know what path to take (I am so good at pro-con lists!), driving over at 3am with pints of Ben & Jerry’s and bottles of wine ready to listen and support my bestie. I’ve always dropped everything I’m doing and rushed to whomever needs to be heard. I am very good at it.

What makes my heart sing, is helping someone who’s hurting, lost or confused, because I know that feeling all too well. The heavy heart, the crippling anxiety, the fear of the unknown… Its awful! So I’ve made it my mission to do everything in my power to help, to show you how awesome and magical you are, to show you that you can live your life on your own terms. I live for the look on your face, where you see that glimpse of clarity, feel your power and know it will be ok. That makes my heart burst.

Values (aka. I Believe In…)

I believe in a lot of things, but these are the basic core values of Emmygination:

HUMOR + WIT — I believe in taking life one moment at a time and finding the joy and the humor each step of the way.

DREAMS — I’m a daydream believer! All Dreams are valid and welcome here… that’s the whole point 🙂

CURIOSITY — The spark of imagination! Curiosity opens new doors (and windows!) full of opportunities.

INCLUSIVITY — Think of this as a giant melting pot of sorts. A safe space for all ages, ethnicities, genders, shoe sizes… We’re all humans here and we all have Dreams.

AUTHENTICITY — Struggle, bad jokes, accomplishments, bad hair days, I always aim to be transparent and portray an authentic and vulnerable self. Because even a Magical Lifestyle has it’s bad days too.

MAGIC — Because I believe.

I also believe in pizza, making very cool forts and taking naps 🙃

To quote Walt Disney… “To all who come to this happy place, welcome!” This blog is your blog, I hope that here you can find fun, something relatable and the push you need to live your most authentic and magical life.

xo, Em


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Hi! I'm Emmy!

Designer, professional nap taker & Disney enthusiast. I’m a daydream believer and it’s my quest to help empower you to own your magic and make your dream life come true.


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