Hi! I’m Emmy de León Jones, founder and lead designer of this studio! After successfully freelancing for two years, in 2014 I left my full time job and started this design studio. I’m obsessed with the wellness industry and have a keen eye for colorful minimalism. It is my passion to help turn your dream into a powerful visual story.
Our goal is to cultivate strong partnerships with like-minded individuals. We create impactful visual identities for conscious lifestyle brands by telling authentic stories. Rooted in intention, we opt for minimal design solutions and dive deep into the heart of what matters most so you can deeply connect with your dream tribe.
We turn inspired dreams into exceptional realities and we believe it all begins with branding. Our goal is to build long-term partnerships with clients in the wellness and conscious lifestyle space. We like to build a strong foundation for your business, and so branding is at the core of everything we do. From there we expand into website design and build out (packaging and print design). While we create custom packages for every single client, below is a nifty list of what goes into a tailored branding package.
A TRUE GEM!I have partnered with Emmy on numerous development projects for Anthropologie Beauty and she is an absolute pleasure to work with! From graphic design placement to original art and copy her skillset range is extremely vast. Communication is quick and she is able to seamlessly take a vision into a beautiful reality. I look forward to continuing to work with Emmy and her incredible talent on future developments but, simply said, she is a true gem!
beautiful work!Emmy was a pleasure to work with! We’ve been looking for a designer that understood our aesthetics, and she was very receptive with our next iterations based on our needs. Emmy creates beautiful work and is overall very communicative and easy to work with. I highly recommend Emmy for your next design project!
my site is a huge hit!This year I was lucky enough to be able to invest in my branding/website and had the honor of hiring Emmy and Keal! The entire process was so easy, they answered every question I had along the way, and Emmy absolutely killed the design portion! She got to know me and was able to portray my personality and vision way better than I could have ever imagined. Website creation was fast and my website has been a huge hit since launching! I’ve had a boost in sales from people who have found my site, and I feel extremely confident with my branding from here on out. I highly recommend hiring the Emmygination team, they truly are the best!
Actual. Magic.Emmy. Is. Actual. Magic. Where do I even start? From the very beginning Emmy set herself apart as both being completely personable and a clear professional; she knows her stuff! I was in the most capable hands from the beginning stages of branding all the way up to site launch. Her design skills are unmatched and business savvy unrivaled. Emmy took everything I said and sprinkled her magic fairy designer dust onto my wishlist and the end result is honestly better than anything I could ever dream up. She is the fairy godmother to my Cinderella :) She's amazing, I honestly cannot say enough good things about my experience!
a total dream!Working with Emmy and Keal was a dream! From the start, they completely understood our tastes, our style, and our vision for what we wanted to create. They took our ideas and brought them to the next level and put together a complete brand portfolio that reflects our brand and personalities. It was like they were able to get inside of our heads and not only translate our ideas into reality but also to up the level of those ideas from a design perspective that we could only dream of having. We couldn't be more proud of our new branding and website and we're beyond happy to have been able to work with the Emmygination studio!
i actually cried!The moment I saw Emmy's Disney-inspired Heroes Bar, and Villains Tavern branding on Pinterest, I knew I had to work with her! Emmy took what I thought were vague answers to her client questionnaire, and turned them into a brand that is pure magic. I actually cried the first time I viewed my Brand Strategy Deck. Emmy's husband and business partner, Keal, was so much fun to work with, too. Every time I open my website, I can't believe it's mine. Most importantly, clients, family and friends alike tell me that my branding looks like me. I couldn't have asked to work with a more talented duo or such wonderful human beings.
We like to build a strong foundation for your business, and so branding is at the core of everything we do. Our goal is to build long-term partnerships with clients like you who are seeking a stress-free personalized experience. We understand how precious your dreams are, so trust us when we say that we pour ourselves into every project. We take the time to understand your passion, your unique story and the ins and outs of your business. If you want to learn more about our step-by-step process to see how the magic happens, contact us and we’ll send you all the deets.
There was a time way back in the day where we would always present three design directions. We realized that the downside to this was the the end result would be a Frankenstein of different concepts and ideas. Our clients like to hire us because they trust our expertise to carry out their vision. Our process is deeply rooted in a mindful strategy that allows us to channel our creative magic into a brand that reflects our client’s ethos while being beautifully minimal.
Behind the scenes we have explored all the possible options to tell your story and have narrowed it down to the concept that we know best showcases our clients dream. Not to worry, all our packages include two rounds of refinement after the initial concept is presented. This way we have the space to discuss as well as pinpoint any opportunities to enhance the brand. Trust us when we say that you’ll be walking away with a cohesive brand that feels like you.
All timelines depend on the scope of the project as well as client response times. But to give you an idea every brand identity package takes 3-4 weeks from start to finish. A website design and development may take up to 8 weeks time.
Branding is the entry project in working with us, but most of our clients add on à la carte services! We are more than happy to send you a complete list. BTW, we love packaging design ;)
For website design, we offer two different routes. The first one is for our Dreamers that are just starting out and are looking for a more affordable option, and that is to use a pre-existing template (Showit, Shopify, Squarespace or Wordpress). Not to worry, we’ll take care of applying your new branding and getting it up and running for you!
The second option is a totally custom approach and includes having us design the site for you, in which case we prefer to work on Showit, Wordpress or Shopify. If our development schedule is full and you opt for the latter, please note that we may need to outsource a developer.
All of our projects are normally split into two payments (a deposit at the beginning and a final payment when the project is completed). We also offer to split up the total investment into 4 milestone payments throughout the duration of our time working together.
Just send us an email through our contact form and we’ll be in touch sooner than you can say supercalifragilisticexpialidocious! We like to partner with like-minded humans and so we’ll probably schedule a very relaxed 15min phone call to make sure it’s a good fit for all parties involved. After that, we’ll send you a proposal and if you choose to move forward, the on-boarding will begin!
You don’t need to worry about fonts, color palettes or being seen by the right people.
We’ll help tell your story in a unique and memorable way.
For all questions, comments, collaborations, dance party invitations, disney trivia or knock knock jokes, please fill out the form below!