Mindful Design & Powerful Storytelling
for Conscious Lifestyle & Wellness Brands



We’re a creative studio specializing in authentic brand identities and strategic
websites for dreamers and creative entrepreneurs in the wellness space.

Hi! I’m Emmy de León Jones, founder and lead designer of this studio! After successfully freelancing for two years, in 2014 I left my full time job and started this design studio. I’m obsessed with the wellness industry and have a keen eye for colorful minimalism. It is my passion to help turn your dream into a powerful visual story.

Our goal is to cultivate strong partnerships with like-minded individuals. We create impactful visual identities for conscious lifestyle brands by telling authentic stories. Rooted in intention, we opt for minimal design solutions and dive deep into the heart of what matters most so you can deeply connect with your dream tribe.

Our Services

Our Partnerships Always
Begin with Branding

We turn inspired dreams into exceptional realities and we believe it all begins with branding. Our goal is to build long-term partnerships with clients in the wellness and conscious lifestyle space. We like to build a strong foundation for your business, and so branding is at the core of everything we do. From there we expand into website design and build out (packaging and print design). While we create custom packages for every single client, below is a nifty list of what goes into a tailored branding package.

  • Brand Strategy
  • Primary Logo
  • Secondary Logo
  • Mark/Icon(s)
  • Brand Pattern
  • Color Palette
  • Font System
  • Brand Guidelines
  • Art Direction

Client Love


Frequently Asked Questions

We like to build a strong foundation for your business, and so branding is at the core of everything we do. Our goal is to build long-term partnerships with clients like you who are seeking a stress-free personalized experience. We understand how precious your dreams are, so trust us when we say that we pour ourselves into every project. We take the time to understand your passion, your unique story and the ins and outs of your business. If you want to learn more about our step-by-step process to see how the magic happens, contact us and we’ll send you all the deets.

There was a time way back in the day where we would always present three design directions. We realized that the downside to this was the the end result would be a Frankenstein of different concepts and ideas. Our clients like to hire us because they trust our expertise to carry out their vision. Our process is deeply rooted in a mindful strategy that allows us to channel our creative magic into a brand that reflects our client’s ethos while being beautifully minimal.

Behind the scenes we have explored all the possible options to tell your story and have narrowed it down to the concept that we know best showcases our clients dream. Not to worry, all our packages include two rounds of refinement after the initial concept is presented. This way we have the space to discuss as well as pinpoint any opportunities to enhance the brand. Trust us when we say that you’ll be walking away with a cohesive brand that feels like you.

All timelines depend on the scope of the project as well as client response times. But to give you an idea every brand identity package takes 3-4 weeks from start to finish. A website design and development may take up to 8 weeks time.

Branding is the entry project in working with us, but most of our clients add on à la carte services! We are more than happy to send you a complete list. BTW, we love packaging design ;)

For website design, we offer two different routes. The first one is for our Dreamers that are just starting out and are looking for a more affordable option, and that is to use a pre-existing template (Showit, Shopify, Squarespace or Wordpress). Not to worry, we’ll take care of applying your new branding and getting it up and running for you!

The second option is a totally custom approach and includes having us design the site for you, in which case we prefer to work on Showit, Wordpress or Shopify. If our development schedule is full and you opt for the latter, please note that we may need to outsource a developer.

All of our projects are normally split into two payments (a deposit at the beginning and a final payment when the project is completed). We also offer to split up the total investment into 4 milestone payments throughout the duration of our time working together.

Just send us an email through our contact form and we’ll be in touch sooner than you can say supercalifragilisticexpialidocious! We like to partner with like-minded humans and so we’ll probably schedule a very relaxed 15min phone call to make sure it’s a good fit for all parties involved. After that, we’ll send you a proposal and if you choose to move forward, the on-boarding will begin!

You’ve Got Lives to Change
by Running Your Business!

You don’t need to worry about fonts, color palettes or being seen by the right people.
We’ll help tell your story in a unique and memorable way.


Fill out our client application form and let’s talk about how we can help make your dream a reality!

Let’s Work Together
& Make Some Magic!


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