BeautyBar is an all natural vegan company specializing in crafting organic soaps + body products. We were tasked with creating the brand from scratch including the name. The overall concept revolved around the texture and color of the soaps by making it the center point of the branding. We crafted the name BeautyBar to reflect the use of the product, and the clientele’s experience and feeling when using the products.
The marble texture creates such a statement, that it’s the drive behind the branding tone. We created a visual identity and packaging that combine clean, crisp, romantic typography with tactile paper stocks. The results is eye-catching visuals that inspire the brands core value: beauty.