BRGR is a brewery and restaurant in the trendy Meat Packing District of Manhattan. Everything is 100% organic and true to the city as they work closely with local vendors. We worked collaboratively with the duo behind this eatery and came up with the name BRGR, a fun and quirky take on their new venture that is as bold and unique as their personalities.
We wanted their branding to be a fun statement, so we designed a minimal burger icon around a tall typeface to create their main logo. Inspired by all the neons in Times Square, we built out their print collateral by using bold type and color with a more modern black. The brand represents the location and the trendy urban vibe it resides in.