BRGR Eatery + Brewery

Naming
Branding
Print Collateral

BRGR is a brewery and restaurant in the trendy Meat Packing District of Manhattan. Everything is 100% organic and true to the city as they work closely with local vendors. We worked collaboratively with the duo behind this eatery and came up with the name BRGR, a fun and quirky take on their new venture that is as bold and unique as their personalities. 

We wanted their branding to be a fun statement, so we designed a minimal burger icon around a tall typeface to create their main logo. Inspired by all the neons in Times Square, we built out their print collateral by using bold type and color with a more modern black. The brand represents the location and the trendy urban vibe it resides in. 

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