Heroes’ Cocktail Bar and Lounge is a personal project inspired by the Heroes of the Disney Universe. I thought it would be fun to imagine a waterhole where all the characters can go and relax after saving the day.
The branding system has an ethereal and dream-like tone to highlight the goodness of these characters. A touch of magic (and wit!) was added with the illustration of the Fairy Godmother’s wand. Keeping our clean aesthetic we modeled the branding after vintage signage and added a more modern edge.