Love Hair is a lifestyle brand offering organic hair products made from 100% naturally derived and certified organic ingredients. We began the design process by creating a complete branding strategy that positioned their new brand as the new best kept beauty secret.
Modifying a timeless san-serif font, we created a unique logo that gave the brand a approachable and feminine feel. We kept the color palette neutral with a pop of pink to give it an organic feel. As a brand that strives to hold prime real estate on women’s bathroom counter, we needed to design packaging with no bad angles. The packaging design is minimal and combines pops of copper foil with sleek matte white and soft pink to give the brand a fresh feel that any woman would like to display on her counter.
Coconut Oil Hero Photography Art Direction by Sarah Baker.