Mindful Brands is a sustainable creative studio that produces solutions for clients who are socially or environmentally conscious. The goal was to craft a brand that would attract their ideal market and showcase their holistic point of view. A conceptual primary mark was designed to carry out their message without needing to rely on a green color palette or leaf icon.
The illustration was designed with mindfulness in mind and merges the Self with the Earth. It also represents the way Mindful Brands approaches a holistic process and the socially and eco-concious clients they are trying to attract. Tied together with a clean san-serif to create a minimal branding, the logotype completes the overall brand experience.