NiU Superfoods

Branding
Packaging
Website

Niu Superfoods is a California brand offering organic superfood smoothies promoting a healthy lifestyle. Niu is the Hawaiian name for coconut, this, along with a beach lifestyle, was the main inspiration for the vibrant branding. We crafted the brand using bold type to carry the idea of a sports drink and complementing it with soft watercolor accents for a more organic and earthy tone.

The colorful branding and packaging reflects the colors and tones of a sunset on the beach and the idea of feeling great at the end of everyday therefore inspiring the consumer to live a Niu way of life.

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