Reverie is a new brewing company based in Newport, CT. The name, Reverie, meaning the state of being lost in a daydream, was the foundation for the branding. We created a strong icon that merged both the industrial space where the brewery is based, and the strong concept of daydreaming by crafting a unique illustration with a beer keg and a blimp.
We wanted to design a strong icon that could carry the message of Reverie, a place where friends and family can come together and have a unique experience away from the real world. We applied that same philosophy to the digital and print collateral, including a new menu, signage and business cards.