Well Done by Anthropologie x Emmygination

Art Direction
Illustration
Packaging Design
Product Design
Print Collateral

Well Done is Anthropologie’s exclusive line of beauty and wellness products. For their debut they were looking to create a collection of items that would elevate the wellness experience. From yoga mats to candles and gemstones, they needed a design that captured the delicate balance between mindfulness and playfulness. I created four handmade print illustrations that were designed with the intention to awaken the mind, empower the body, and refresh a space.

To complement the organic patterns which were mainly composed of raw brushstrokes, a more delicate design was created for the packaging and labels. A mandala-type illustration was designed with delicate lines as the main visual of the new Well Done collection. Together, these elements work together in support of Anthropologie’s bohemian and welcoming aesthetic.

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